How to ‘insert if not exists’ in MySQL?

see http://bogdan.org.ua/2007/10/18/mysql-insert-if-not-exists-syntax.html

there’s also INSERT … ON DUPLICATE KEY UPDATE syntax, you can find explanations on dev.mysql.com

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Post from bogdan.org.ua
18th October 2007

To start: as of the latest MySQL, syntax presented in the title is not possible. But there are several very easy ways to accomplish what is expected using existing functionality.

There are 3 possible solutions: using INSERT IGNORE, REPLACE, or INSERT … ON DUPLICATE KEY UPDATE.Imagine we have a table:

CREATE TABLE `transcripts` (